Many of us are still clear on what the term “cloud” means. According to Wikipedia, cloud computing “…provides computation, software, data access, and storage services which do not require user expertise in the physical location and configuration of the system that gives the help.” Why is this important? It delivers agility to businesses that has never been seen before.
When a business moves to the cloud, it is not necessary to make it on premise. What this means is dramatically reduced infrastructure and energy costs. Without needing to put money into expensive infrastructure, and using web-based services instead, businesses can grow faster, and only make use of the space for storage they need, growing when needed and shrinking when space will not be needed. Servers will be in another location, so you will find no high power bills to keep track of, and no unexpected spikes in costs.
What’s interesting is that every company is trying their very own methods: either pioneers inside the company have started using Twitter, Facebook, LinkedIn or Google pages (and so forth and so forth – there are plenty of social networking platforms out there). As social networking is becoming popular, lots of third-party providers have also emerged because the “specialists” – then they will approach you and also convince you that they are those who have mastered using twitter – then yet another one may come as the specialist for engaging customers with Facebook…At the conclusion of the day, as a company taking into consideration the adoption of social networking, you’ll more confused than ever before. And worst of all the, some customers would think that they are fully mindful of all that is to learn about social networking and also you now how you can reach every one of them individually on all of these different platforms.
On the contrary, experience has shown that despite the fact that social media is becoming quite popular, not many companies actually have clear strategies along with clear indicators with regards to their social networking campaign. Most of the time, most companies think they’ve done it all when they have formulated their accounts on popular social media platforms then publish bits of information occasionally – mostly ads about their services. Even though this approach is common, we often see companies apply this approach simply to abandon everything together several months later, primarily because they may have no clear road to follow, nor clear indications. The thing is, those companies adopted social networking thinking they already knew what to expect from the beginning: and this is where the matter lies. Social networking can be quite powerful provided it’s implemented strategically- not since a company has made a decision to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media marketing and cloud computing with regards to company adoption? Well, in terms of cloud-based solutions, most companies think that they know already what to expect from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions may bring. Moreover (as is the case with social media marketing) the cloud has become so popular that a lot of solutions are actually tagged with all the word “cloud” – even though aren’t actually cloud-based solutions per se. Through the client’s point of view, this gives the false impression they know all they should about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with most companies who zoarok they understand everything there is to know regarding the cloud, it’s really hard to highlight the benefits the company can benefit from custom-implementation of cloud sync google drive. Let’s take an illustration: you know that I’m an advocate for Hosted Exchange- I’ve got tons of measurable indicators that can be employed in favor of adopting Hosted Exchange for starters company (it’s always good to get clear return on interest or ‘ROI’ for each and every IT project), but if the client thinks which they don’t require a cloud-based solution, simply because everybody on the market has demonstrated and advertised a bad way for their company to adopt the cloud, there’s a higher chance which they won’t even consider hearing any pro-cloud arguments.
As a final note, here’s what I recommend for any company pitching the adoption of cloud computing: don’t go into that trap that permits you to think you know everything that a cloud-based solution can bring, and secondly- have whoever pitches to you personally about cloud computing come up with measurable ROI – choose to adopt the cloud because you see actual benefits, not because it’s trendy.